Does a Photograph’s Metadata Help SEO?

Short Answer: Not now. But, we recommend including EXIF and IPTC data in your photos regardless.

Long Answer: Google’s position for the last few years is that they “reserve the right to use that information.” However most correlation studies have conlcuded that EXIF and IPTC data is not used as a ranking factor in regular search, or in image search. 

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